Gazeley and his sales team must deal every day with a number of issues, most stemming from ignorance, but, being a consummate salesman, he is reluctant to put it so crudely.

"The three issues we struggle with the most are complacency, a lack of appreciation for what is really required, and the illusion that everything can be done in house by just buying a 'box' from somewhere and 'plugging it in.' Many organizations install a firewall and some antivirus software and just hope for the best. This just does not work. You need intrusion detection and prevention technology, content filtering and company policy enforcement; you need multi-layered antivirus, antispyware and antispam. But most of all you need someone to make sure all this is updated in real-time and actually working. The first thing many viruses do these days is cripple your antivirus system. Hackers do not want you to realize you have been infiltrated; they want to use your computer systems to their own ends. Just because your computers boot it does not mean they are secure," he said.

Despite the fact that the product is also a 'box', it is the managed service and immediate updates to all customers world-wide that distinguishes the Network Box product, he said.

One of the problems he and the company faces is what he calls 'marketing noise'. Security is very much in the news and many people are actually beginning to take it seriously and even more importantly, they are beginning to budget for it. Sadly, according to Gazeley, there is rather a lot of misinformation out there.

"Thankfully, more and more people are beginning to understand the need for security. Unfortunately, however, there is a very high level of 'marketing noise' out there and that makes it quite hard for users to understand what they are buying," he said.