Amazon has already launched its own . The integrates Android into the Amazon ecosystem, and the Kindle tablet will integrate Amazon into the Android ecosystem. The combination of the capabilities of Android and the brand recognition and will make the Kindle tablet a formidable competitor.

The Competition

The Amazon Kindle tablet is entering an overwhelming sea of tablet rivals.

The 7-inch form factor is closer to the size of the Kindle e-reader, and for many it between being large enough to be useful as a tablet, yet small enough to be more portable and well-suited for one-handed use. While the Kindle tablet will be measured against the iPad 2 like every other tablet, its real competition comes from other 7-inch tablets like the , the , and the upcoming successor to the original 7-inch Samsung Galaxy Tab, now bumped slightly larger to the 7.7-inch .

Comparisons to the are also inevitable. The $249 Nook Color is an e-reader, but it is built on its own custom version of Android, and Barnes & Noble eventually to make the Nook Color a low-cost Android tablet with .