By now we're all familiar with the Google search format: You type in a set of keywords and Google retrieves a simple list that Google's search algorithms have determined are the most relevant to the query.

But with Knowledge Graph, when you conduct a search for a well-known person, place or thing, a panel will pop up to the right of the standard search results that will provide additional data on what you're looking for. For instance, a search for "Marie Curie" will deliver a panel that includes the dates of her birth and death, a list of her spouse and children, and her major accomplishments. It also shows you a list of related searches that have been performed by other users that have recently searched for Marie Curie, such as "Pierre Curie," "Albert Einstein" and "Louis Pasteur."

Accounting for context.

Relatively simple words can have wildly different meanings, of course, depending on context. Knowledge Graph will address this by adding a little sidebar on searches that will provide different connotations on words that you search for.

As an example, Google uses the term "Taj Mahal," which can refer to a world-famous landmark in India, a popular singer, or a Casino in Atlantic City. So when you type in "Taj Mahal" into Google once it's equipped with Knowledge Graph, you'll get a sidebar giving you the option to search specifically for the different options. In a lot of ways this is fairly similar to how Wikipedia handles terms with more than one meaning, as it provides you with a link at the top of the page giving you the option seeing all the different Wiki pages with titles that contain your search query.