Although there isn't any word on specific product details David Glazer, engineering director at Google confirms the company will invest more effort to make its services more "socially aware" in a recent .

This shouldn't come as any surprise to anyone. Google has repeatedly expressed interest in the past year, starting with the announcement of at the 2009 I/O Developer Conference.

If Google plans to dethrone Facebook (or at least become a contender in the world of social media) it needs to learn a few things from its past social endeavors, most of which haven't ended so well. However, it's clear that Google is keeping at this mission.

Here's a quick recap of Google's social media moves in 2010:

February 8: The reports Google prepared to unveil a that would display a stream of "media and status updates" within the web interface.