Google Remains King in Searches, Hearts and Minds

10.03.2012

As opposed as those surveyed were to those behaviors by search engines, however, only 38 percent of them had a clue on how to on the Net.

On the plus side for search engines, confidence in search results remain relatively high. For example, 91 percent of the respondents said they found or mostly found what they were looking for with the search engine that they used.

In addition, nearly three quarters (73 percent) believed search results were accurate and trustworthy, almost two-thirds (66 percent) thought results were fair and unbiased, and more than half believed that over time the quality of search results had improved (55 percent) and that they had improved in relevance and usefulness (52 percent), too.

While the reports from comScore and Pew suggest that Google's privacy changes and the heated discussion over search engine tracking that surrounded it haven't tarnished the image of search engines among their users, the Pew survey does indicate that searchers don't want their activity on the Internet tracked nor do they want their search results tampered with based on past behaviors.

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