Google readies Google+ for push into the enterprise

21.10.2011

"Google sees socialization and collaboration as the obvious way to gain even more market share and mind share in their lines of business," Olds said. "It's all interrelated with them, I think. Their apps will all tie in together with the collaboration people can do with Google+, and it all ties to search."

Olds and other industry analysts said they would expect to see some enterprise-related updates made to Google+ to get it ready for corporate use. For instance, collaboration tools designed to make it easy to share work projects like spreadsheets, documents and pictures would be basic additions.

Brad Shimmin, an analyst with Current Analysis, also noted that the many applications within Google Apps, such as Gmail, Calendar and , will have to be socially enabled to make the integration work.

"Aside from that, Google will need to apply all of its , privacy and governance to the task of managing Google+ data," he said, adding that he's not at all surprised to hear Google is working to quickly push Google+ toward enterprise users.

"For Google to prosper within the enterprise marketplace, it must make Google+ a part of its Google Apps for Business portfolio," said Shimmin. "It is a natural evolution for the product that follows a well-worn path trod by so many Google products such as Gmail and Docs."