Google+ Numbers Show Social Network is Growing

07.04.2012
Google+, the smaller rival to Facebook, shows signs of gaining traction by exceeding 100 million users, but when those users log on to the social networking service they are spending less time at the site than previously.

Some observers would say that isn't good news, while others would point out the two services are vastly different in how people use them and how their companies are integrating them into their business models.

Google CEO Larry Page published recently in which he mentioned the increased user numbers. He also said the company's social network, which was introduced last summer, is now , including Search, YouTube and Android.

At the same time, it was only a little more than a month ago when market analysis company ComScore reported figures indicating that Google+ users in January only spent on average at the site, which was down from December.

So what gives?

There are some indications Google+ may be making headway, although to be sure it's a far cry away from putting any dent into Facebook's numbers.