Well, sort of.

The tech giant known for its PC operating system wants to dominate search, and the dominant search provider is building a PC operating system. It's vs. Google Search; vs. .

Each behemoth is gunning for the other guy's turf, obviously. But which stands a better chance of pulling it off? Let's do a quick point-counterpoint comparison:

Advantage Google: People are lazy. You've tried Bing. It's pretty good. Its first page of search results--those 10 blue links--are similar to what Google Search delivers. Bing's , fast answers to common questions, and home page artwork with the educational links are all pretty cool. And your cousin the porn connoisseur really appreciates its feature. Still, you're sticking with Google Search. Why? Because despite its bells and whistles, Bing really isn't that much better. Besides, you're comfortable with Google, which delivers the information you want and is easy to use. Unless Microsoft comes up with a more compelling reason for people to switch to Bing, it'll remain a search also-ran.

Advantage Microsoft: Chrome? What Chrome? The Chrome OS is vaporware. Google's computer operating system won't debut until late 2010, and that's an eternity in the tech world. If Chrome OS is delayed until 2011 or beyond--or if it truly stinks out of the gate--it could die a fast death. By comparison, Bing is a working product that's already achieving some degree of success. According to Web analytics firm StatCounter, for the second time since its June 4 launch.