Most businesses don't want to pay for marketing they can't measure. With this feature, you'll be able to track clicks on your phone number by , ad group, or keyword, which puts you in charge of some valuable data. This is essentially the Holy Grail of marketing metrics: figuring out the ads that made customers call you.

Google will help to sell more of its this past January and served to mobile phones. This means that if you are in a competitive local industry and your ad pops up where your competitor's does not, you are more likely to grab that local customer than your competition is.

How Are Consumers Using Smartphones?

In addition, Google, Ipsos, and the Mobile Marketing Association launched a resource at to help users pinpoint how consumers are using smartphones.

Web targeted users around the world who accessed the Internet from smartphones. The main thrust appears to be to show businesses just how many consumers are making relevant searches for businesses using smartphones. that 52 percent of mobile users who found a business online visited it in person--a number difficult to ignore.