Google-owned sites generated 66 percent of its revenue in the quarter, while partner sites accounted for 30 percent. Fifty-three percent of total revenue came from outside of the U.S.
People clicked 15 percent more times on Google search ads compared with the same quarter in 2009, while the average fee Google charges advertisers per ad click increased about 7 percent. Google makes most of its revenue from pay-per-click (PPC) search ads.