Google, Facebook, ISPs dodge Australian content requirements

30.04.2012

"In Telstra's view, true regulatory parity of the kind being sought by the Interim Report is not achievable in a convergent environment because... metrics for reliably and objectively defining CSE thresholds are not available in the dynamic, internationalised and fragmented convergent environment; and enforcement of regulatory obligations against internationally based operators is likely to be high-cost and ineffective, resulting in unequal regulatory burdens in practice."

Existing major media players are also likely to feel aggrieved by the Final Report's finding that "content providers that are not of sufficient size and scope to qualify as content service enterprises should also be able to opt in to content standards or develop their own codes" while they will have no choice over whether they can "opt in" to minimum Australian content requirements and standards.

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