"It isn't accurate in any way, according to a number of sources BoomTown spoke to close to the situation," Swisher writes.

Google-Twitter Talk

While the original story asserts with fairly firm authority that a deal is as good as done -- "We don't know the price but can assume it's well, well north of the $250 million valuation that [Twitter] saw in [its] recent funding," TechCrunch's Michael Arrington states -- Swisher tells a drastically different tale. In actuality, her report indicates, Google and Twitter have been holding only "product-related discussions" about search-related issues. "It was very preliminary ... and that was that," one of her sources says.

Twitter, you may recall, unveiled just a day ago with the announcement of its upcoming Twitter Discovery Engine.

Running the Rumor Mill