Green and Mackenzie revealed that Google's location platform uses a number of data criteria and location solutions in order to pinpoint the user's location. It takes the device's dynamically assigned IP address in order to determine the user's country information.

The Google Maps application for example, identifies the cell tower which is serving the user in order to determine further the location of the user. This is done so that the device can calculate its own location without any further information from or calculations by the operator's network.