Google Partnerships

While likening piracy to child porn is certainly a stretch -- to say the least -- the point is that Hollywood has long been pushing Google to get involved in its anti-piracy efforts. And while Google stood up to Hollywood-backed SOPA back in January by and urging people to tell congress not to censor the web, the search giant clearly is trying to do more to appease groups like the MPAA and RIAA.

Why?

says Google needs to make friends with Hollywood.

"Google -- now a content distribution company that really wants partnerships -- has finally decided it needs to deal with the embarrassing situation of pirated content showing up in its results (this happens at Bing, too, but Hollywood generally doesn't care about that)," he wrote.