In that same vein, Google also is adding more information to its results snippets - those little pieces of text that tell you about the site that's been pulled up. If you're searching for a hotel, for example, the snippet won't just tell you the name of the hotel and where it is - now it could tell you its price range, number of stars in customer reviews and the number of reviews listed.

Google can't make that information available on its own, though. The company is asking web site authors to add microformats or RDFa standards, both of which are geared to allow information, like contact data, to be automatically processed by software.

The company also showed off a preview of a tool they're calling Google Squared.

This tool, unlike most search engines, doesn't pull up web pages that hold information about the search query. Instead, it pulls up information from different sites and presents it in an organized manner.

Google Squared is set to be released to users as part of its Google Labs program later this month.