You might think that setting up shop online costs an arm and a leg, but it's actually one of the most affordable aspects of running a business. In fact, sometimes it doesn't even cost a dime.
For a limited time, Google is offering . (Don't let the "Michigan" in the accompanying screenshot throw you; the offer is also available in other states.)
In other words, here's a soup-to-nuts solution for getting your business online, one with a price that's impossible to beat.
In addition to a customized domain name (along the lines of "widgetmasters.com," depending on what's available) and a hosted Web site for one full year, you get a complete Web site courtesy of Intuit's site-building service.
That gives you a choice of hundreds of templates, customization options to make the site more accurately reflect your business, analytics tools, and so on.