GGO IT also provides a focus to the initiative, allowing the growth unit--which may have fewer resources and smaller P&Ls--a priority to embark on the journey.

While GE's North Asia and the Middle East and Africa regional operations participate in the pilot project, it's still early to quantify results, said Lee. He noted that Customer 360 is helping these regions identify new opportunities and ideas. Now the firm's top five mining customers are engaging with at least six GE businesses, while the rest are only dealing with two to three services, Lee revealed.

"Why can't we have the rest of the GE businesses dealing with all our customers, just like the top five? This platform is helping us answer this question and generate new ideas," said Lee. "It is not even a technology initiative; it is a business initiative that helps us connect different businesses at GE."