Gameloft has made a name for itself as one of the premier developers for the iOS. From sports games to puzzle games to first person shooters, Gameloft has competed in a tough mobile market with some very ambitious, graphically intensive games that have been quite successful.

That’s not to say they’re immune to criticism. As console gamers like to point out, Gameloft’s titles are often imitations, parodies, or knock-offs of popular console titles. It’s easy to point out the similarities between Gameloft’s Modern Combat, for example, and its console inspiration, Call of Duty: Modern Warfare.

But while critics can complain about copyright laws and lack of creative vision, Gameloft does offer something the console developers don’t: a mobile version of their games. If Activision showed interest in putting out Modern Warfare for the iOS, that would be one thing. But since these developers don’t show an interest, Gameloft is happy to fill in the gap. With the line between conventional gaming and casual gaming blurring, Gameloft recognizes that there’s an untapped potential in the mobile market and is developing games to address the demand.

This holiday season, you’ll see some new titles from Gameloft, some sequels of existing titles— and both sets of games will look very, very familiar to you.