FTC targets 'free' trial offers from Canadian entrepreneur

17.05.2011

"I know it's tempting to make false or borderline claims," the blog said. "We get excited about products and services and want to yell from the rooftops about how great they are. But, you need to keep it realistic."

Repeat business is the "bread and butter" of the Internet marketing industry, the blog added. "So, be an Internet good guy and don't make any false claims," the blog said. "Just tell it like is -- and you'll profit from the experience."