Beck went on to say he has issues with Schmidt sitting on the White House Council of Advisors on Science and Technology. The pundit also called out Google for working with law enforcement agencies and the U.S. government.

"I'd say [Beck] has jumped the shark," said Ezra Gottheil, an analyst at Technology Business Research. "When this news hits the stands, it will drive some to think more highly of Google."

Gottheil conceded that Beck has about 2 million viewers and also has the ear of the conservative Tea Party political movement. However, he also was quick to note that Beck has a lot of detractors as well, and that alone will benefit Google.

"Beck may steer a few people away, but the more attention he draws, the more he draws supporters to Google," he added.

Sharon Gaudin covers the Internet and Web 2.0, emerging technologies, and desktop and laptop chips for Computerworld. Follow Sharon on Twitter at , or subscribe to . Her e-mail address is .