Target Your Inefficient Communications

Traditionally, Embarq has communicated both internally and externally using staple enterprise technologies: phone, teleconference, and, of course, e-mail.

While none of these technologies will be replaced by social software, they have their pitfalls, Stafford says.

"There's an inherent slowness to those interactions," he says. "They're also a point-to-point medium. You do have cc-ing with e-mail, but we all get cc'ed so much now that it's hard to pay attention to what's being said. What we needed was a place to collaborate in a central location, where all the information could be visible."

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