Olds pointed out that now that these numbers are out in the open, Facebook needs to openly address what they're going to do about it.

Kerravala said between these issues and the company's slumping stock price, which slid below $20 per share Thursday afternoon, Facebook has a lot of public relations work to do.

"I think all of this has taken much of the shine off Facebook," he added.

Sharon Gaudin covers the Internet and Web 2.0, emerging technologies, and desktop and laptop chips for Computerworld. Follow Sharon on Twitter at , on or subscribe to . Her email address is .

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