Facebook COO Sheryl Sandberg and CFO David Ebersman are expected to make most of the pitches on the roadshow, though co-founder and CEO Mark Zuckerberg may make a few appearances as well, according to the Wall Street Journal.

plans in early February to file papers with the U.S. Securities and Exchange Commission for what is expected to be one of the biggest IPOs in history.

Observers expect Facebook to be valued at some $100 billion after the IPO, in which its expected to raise $5 billion to $10 billion.

Analysts have said that a successful Facebook IPO could lead to a potential windfall for other social networking businesses.

Sharon Gaudin covers the Internet and Web 2.0, emerging technologies, and desktop and laptop chips for Computerworld. Follow Sharon on Twitter at , or subscribe to . Her e-mail address is .