The social network Wednesday said that it's trying out a new mobile ad system and is calling on Facebook app developers to help out with the beta test.

"Today we're announcing a new way for mobile app developers to grow their business with an ad unit that helps them reach and reengage their users," Facebook engineer Vijaye Raji said in a . "In the past 30 days, [Facebook] has sent people to the Apple App Store and Google Play 146 million times, via clicks from channels. Mobile ads are an additional way to drive people to apps."

Industry analysts say it's a good sign that Facebook is tackling the issue of mobile ads, but added that the company must move quickly to complete the test and get the system up and running -- and generating revenue.

During the run-up to , analysts and investors over the company's inability to generate significant revenue from the growing number of users accessing the network via mobile devices.

In fact, a comScore report released in May showed that more Facebook users are accessing the social network from mobile devices than from browsers.