According to , Face.com CEO Gil Hirsch is being laconic on the acquisition rumor, saying "nothing new to share."

As valuable as facial recognition has been to photo seekers, it could pose a threat to privacy to Facebook members in the long run, as Megan Geuss points out in PC World. "Facial recognition may be just one more way for Facebook to push the visual part of the social graph (photos of us) toward being more public and far less private," she .

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