In addition, developers of certified applications will get some financial incentives, like credits to advertise on Facebook and discounts on Facebook developer events, she said.

Independent of the verification program, Facebook will continue to conduct, as it has from the start of its platform program, a light review of all applications before putting them in the directory, checking to make sure they work properly and assigning them to an appropriate category, she said. It also constantly monitors that applications adhere to Facebook's terms and conditions.