According to Lang, this is something the movie industry needs to keep in mind when it begins introducing its digital business models.

"As the movie business we have to be very cognizant of that," Lang said. "That's why we did our deal with Netflix, and why we also did our deal with Hulu. We want multiple players to be successful."

"It's really important as an industry that we try to allow multiple players in markets around the world," he added.

Miramax in May allowing "several hundred" of the studio's movies to be streamed over the service, including titles such as Pulp Fiction, Good Will Hunting, Bad Santa, and Kill Bill.

In June, Miramax with Hulu that allowed the streaming service to show hundreds of Miramax movies on Hulu Plus, without commercials, and to rotate 15 movies a month, with commercials, through Hulu.com.