At MLG our goal is to provide the best competitive gaming experience possible. MLG has become the predominant competitive gaming league in the US based on the number of participants and revenue. Whenever a new player enters the space, we evaluate accordingly to determine whether a collaboration makes sense while always keeping the best interests of our community in mind.

When it comes to making a business out of competitive gaming, it seems like the most common sponsors are high-end PC hardware manufacturers. Are you finding success with more mass-market advertisers as well?

We're actually the opposite of traditional eSports organizations in that most of our partner dollars come from non-endemic brands. We continue to add some of the world's top brands to our partner roster and this season we are working with Sony Ericsson--Xperia PLAY is now the official mobile handset of Major League Gaming, NOS, Dr. Pepper, BIC, and Stride. Our mission is to bring competitive gaming to the masses and most of our partners are mass market brands who share in that vision.

Let's talk numbers. How big is MLG as a company? How much revenue are you pulling in? How much does it cost to put on an MLG event?

We don't comment on revenue numbers, but this year we're on track to record higher revenues than ever before. MLG reaches roughly 4.5 million consumers each month online and attracts more than 4,000 new members daily at . In 2010, more than 600,000 unique viewers tuned in for the live broadcast of each weekend event and the complete Pro Circuit tour delivered 11 million live streams. Our 2011 Pro Circuit, kicking off in Dallas on April 1, will be our largest season in history--players will compete for their share of a prize purse totaling over $1 million in prizes and player stipends..