With news now moving at internet speed, however, that might not be the case. What's more, certain developers have begun using consumer events to their advantage when soliciting feedback.

In 2007, Blizzard developer panels talked openly with players about World of Warcraft. If people had an issue, they let the developers know. Armed with this information, developers went back to make a better product with the correct audience -- the consumer, not the publisher -- in mind. It's obvious the same could benefit E3 exhibitors.

"Public lectures, talks and presentation from game creators would be well-received and well attended," wrote GameIndustry.biz. "Any publishing exec who still thinks his developers are mole people who shouldn't be allowed out to address the public needs to quickly check which decade he's living in."

As for the argument that opening the flood gates will turn these shows into a mad house, TGS, PAX and Blizzcon have each proven this opinion unfair. And what better way to serve the needs of ESA members than to share their product with those most willing to buy it.

E3 is now about nine months away, so there's plenty of time to update the rules. Plenty of time for the big publishers to get the ESA on the phone and twist some arms. Nine months.