Epson Philippines turns to corporate users for growth

25.07.2006

For the previous fiscal year ending March, Epson Philippines grew its total revenues by about 8 percent to P1.6 billion (US$30.8 million), said Jino Alvarez, assistant general manager for sales and marketing, in a briefing Monday announcing the company's new president.

Dot matrix printers, a market perennially dominated by Epson, accounted for almost half of Philippine revenues, followed by ink jet printers and projectors. The company also reported steady growth in its consumables business or ink cartridges even with a surge in the popularity of ink refilling stations.

'We have made our consumables a lot more visible in the market since last year. We found out that users have a tendency to go for alternative products if they don't see original cartridges available,' Alvarez said.