In addition, Ellison announced and demonstrated the Oracle Social Network, which incorporates social-networking functionality into Fusion Applications.

The system uses many of the familiar aspects of social sites like Facebook, such as information feeds and document sharing.

Ellison's keynote capped a busy week at OpenWorld marked by a slew of new product announcements, including the Big Data Appliance and Exalytics Business Intelligence Machine.

He delivered his remarks with noticeable good cheer, apparently unaware of the death of his close friend, Apple CEO Steve Jobs, news of which broke toward the end of the keynote.

The IDG News Service