Elgan: Getting Serious about Siri

22.10.2011
Apple's new virtual assistant feature in the is already causing controversy and dividing the gadget-loving universe.

Siri lovers, including Yours Truly, say Siri is fun and useful and represents the future of machine-human interfaces.

Siri haters say the feature is a novelty act, a copy of and generally useless for actual work.

Of course, everyone is entitled to use or not use any technology. Some people, including Android chief Andy Rubin, , not for talking to the phone.

That's fine. It's a free country.

But I think the naysayers are wrong about the importance and impact of Siri and its ilk. Talking virtual assistants are revolutionary and will prove extremely popular.