There. Now I feel better.

The truth is that buying online what you find in stores is an area of perfect grayness. I asked friends on , , and whether doing this was ethical. Most said it's fine. Some said it's wrong. Both views are valid.

My own opinion is that if you're doing to do this, do it right.

Until recently, my find-in-store-but-buy-online methods were primitive. I would typically just snap a picture of the desired object and email it to myself. Later, I would be reminded by the e-mail, then use my PC to find the best retailer online.

Sometimes, when I had time to kill, I'd fire up my phone's browser and make the purchase on the spot. This was easy with online retailers like Amazon.com, which already has my credit card information.