With the Google search index approaching three billion webpages, it seemed the perfect time to tackle a new type of search: Images. Google launched its Image Search service in July, and initially had an index of over 250 million images.

2002 saw Google launch a range of new products, including the , the experimental Google Labs, and the popular , a product of the company's so-called "". Geeky Google also decided to offer a Klingon translation of the site for all those Star Trek fans out there, bringing the total number of supports languages to over seventy. Spiderman, Warcraft 3 and pop star Shakira were amongst the most common search terms of the year.

2003 was one verbose year for the search-engine giant. It began in February when , creators of the Blogger service, which allowed the masses to publish their thoughts online with ease. Soon after the acquisition, Google's company name was announced as a recognized verb, to "google it" had become synonymous with search, however and protect their strong brand.