The move might attract customers annoyed by Netflix’s recent price hike and split and in fact it seems like Netflix’s loss has been Blockbuster’s gain in the short term. Blockbuster's Kelly said that in the last 30 days the company has gained over 500,000 new subscribers and traffic at Blockbuster stores is up over 100 percent.

DISH Network Customer Boon

In addition to the regular $10-a-month option Dish Network is offering new customers the Blockbuster Movie Pass for free with a one year subscription to the company’s $39.99 a month "America’s Top 200" programming package.

The Movie Pass seems like a great competitor to Netflix for customers who are already on Dish Network, but it remains to be seen if this will lead new subscribers for the satellite provide. Over 24,000 streaming titles, a lion’s share of the company’s 34,000 streaming titles at are only available to customers with Dish Network’s America's "Everything" plan - a $79.99 a month subscription.