Digital security firm announces Asia expansion

23.01.2009

Australia is also becoming an increasingly attractive target for phishers. The success rate of phishing (Ed: phishing is the criminal process of attempting to acquire usernames, passwords and credit card details by pretending to be a trustworthy entity in electronic communication) is usually around three percent. With more than seven million online bankers, there could potentially be 210,000 people affected.

What do you see as the major challenges in the year to come, relating to Gemato's business and operations?

In the Asia Pacific, digital security is driven from a business perspective rather than via regulatory laws or standards set in the industry. Moreover, the benefit of implementing digital security is not apparent in the short run. Hence, one of our major challenges would be to get our customers educated on the severity of cyber fraud, and the need to combat these threats.

What benefits will members of the new Asia Channel Partner Network receive and who (which industry sectors) do you expect to become members?

The Channel Partner Network is an ecosystem of carefully selected channel partners. Members of the new Asia Channel Partner Network will be provided with infrastructure support, training and sales benefits -- ability to resell a broad product portfolio of off-the-shelf security solutions. In addition, partners can participate in lead generation programmes and benefit from additional sales and joint-marketing opportunities.