Did Belkin Really Need Fake User Reviews?

04.03.2009

And in our most recent reliability and service surveys of Wi-Fi routers, , just slightly behind top-ranked Apple.

I'm not defending the Belkin employee's actions, of course, and I naturally can't help wondering whether he was acting under directions from higher-ups. But this does not look like a company that should be desperate for positive word of mouth. So I'd take the complaints about its products (mostly about routers) that surfaced in blogs and forums after the fake user-review scandal broke with a grain of salt. A few rotten apples in the barrel shouldn't negate things that the company has obviously gotten right.