Developing the mobile marketing community in China

Yanping Hu and Tony Chen will guide and oversee the Mobile Marketing Association's (MMA) China Local Council and its industry initiatives.

The Mobile Marketing Association (MMA) is a global non-profit trade association dedicated to lead the growth of mobile marketing and its associated technologies.

The association elected Hu, founder and president of DCCI, and Chen, managing director of Interaction, GroupM China, at the first China Local Council membership meeting in Shanghai. Held on 30 August 2011, this meeting was attended by representatives of 40 organisations in the mobile marketing industry including Aegis Media and Coca-Cola.

Hu and Chen will also be a part of the MMA Regional Leadership Committee, the collaborating body across the Asia Pacific. In this role, both will synchronise their efforts with the MMA's regional board of directors to design future strategies.

Launched in April 2011, the China Local Council was established to address the needs of the mobile marketing community in the country.