Developers like Tweet Button, want better analytics

04.03.2011

"It would be great to have more information on the usage of the Tweet Button on the sites I manage, with the option of aggregating data on a site level as well as seeing data for each shared item," Lavin said via e-mail.

Denton also would like Twitter to provide a deeper view into the paths of shared links across the Twitter network. The more detailed data would allow Mombo.com to make more informed decisions about repositioning content effectively.

It's one area where the Tweet Button falls short of its predecessor, TweetMeme's Retweet Button, which offered more analytics data and more flexibility in using third-party URL shorteners, Denton said. TweetMeme and Twitter agreed to collaborate to gradually replace the Retweet Button with the Tweet Button across the Web.

"The more analytics data that Twitter surfaces to me natively, the better I can make my product around their network," Denton said.

Nischal Shetty, a developer using the Tweet Button on his application and on his blog, could also use more analytics data, ideally provided via a centralized Twitter dashboard.