U3, based in Redwood City, Calif., introduced a platform for creating flash drive applications that live on the flash drive rather than on the device into which the drive is plugged. The QKEY Mobile Desktop application, for example, copies a users' entire desktop look and feel plus Word, Excel, and PowerPoint files that stay resident on the flash drive. Even users' favorite sites are stored on the flash when accessing a browser.

Skype VOIP service is also available for the U3 platform, as are dozens of other applications that can be found on the U3.com Web site.

San Francisco-based Feeva pitched free Wi-Fi service that combines user preferences with location based-services. The Feeva network determines the kind of device being used and adds user preferences from a profile that a user fills out to serve pertinent local services to the traveler.

Once logged on, even a user-designed home page such as MyYahoo will be filled in with local preferences such as weather.

Two Silicon Valley-based startups, FilmLoop and Peerflix, focused on trading and collaborating.