DEMO - High tech's consumer envy

06.02.2007

What I gleaned from the panelists that night was that, as high tech is lured to the mass market, enterprise customers will play second fiddle. But the corporate culture and the special kind of marketing genius that is almost exclusively owned by the Panasonics, Samsungs, and Sonys of the world is not easily transferred to traditional high-tech companies.

Even the mighty iPod is thus far a one-trick pony for Apple. It remains to be seen whether lightning will strike for a second time, with the .

To think that a high-tech company can just switch and come up with a mass-market moneymaker is pure fantasy. But until all the high-tech CE wannabe's learn this lesson, the hard way I am afraid, the enterprise is in for some neglect.

Rest assured, though, many of these companies will come crawling back, wherein the new CEO, whoever he or she might be, will talk about returning to the fundamentals. I, for one, haven't forgotten those ridiculous 2002 Hewlett-Packard ads about the garage.