Unlike many traditional value measures, I really like the contour map concept. By identifying a small number of value drivers and coming to consensus on where the company is strong and weak, the map helps focus thinking and generates discussion around a common framework. The value drivers are very common across all enterprises and are discussed in much more detail within the book.

When speed and adaptability are the most important traits in business, the entire team must be rowing in the same direction. Contour maps are one part of Marty O'Neill's excellent book on building business value that you can immediately use, on your next project, to create consensus instead of unfocused debate.