Consolidation may hit worldwide PC market, IDC says

03.12.2008

Apple has a good chance of recording solid growth through the economic downturn compared to other PC makers, Shim said. Historically Apple has outpaced the industry, as it has a loyal customer base willing to pay higher prices for PCs, Shim said.

Consumers will show more preference for laptops over the next few years, with shipments outpacing those of desktops, IDC said. Laptop shipments are expected to grow from 168 million next year to 285.7 million in 2012, compared to desktops, which will grow from 145.8 million in 2009 to 156.6 million in 2012. IDC has not included handhelds like PDAs in the numbers.

The growth in laptop shipments will be driven partly by larger shipments of netbooks, or mini-laptops, which are small, inexpensive laptops with screens of up to 12 inches, Shim said. Netbooks are shipping in larger volumes in emerging markets because of their lower prices. However, consumers in the U.S. haven't figured out how to effectively use netbooks, as 20 percent of buyers return them, Shim said.

After years of double-digit growth, developed countries will see slower PC shipment growth because of the economic downturn. Shipments in the U.S. will decline by 3 percent in 2009 and continue to grow slowly in the coming years, while countries like Japan and Canada will see low single-digit growth. Growth in Western European countries is expected to continue at 6 percent in 2009, driven by increased laptop shipments, but it will be a giant drop from the 20 percent growth it is expected to record in 2008.

PC shipments in emerging Asia-Pacific countries will outpace mature markets, increasing by around 7 percent in 2009 and jumping up by around 18 percent to 20 percent in the following years, IDC said.