Commodore 64 awakes from slumber with makeover

18.03.2010

But will it find buyers? The glorious past of Commodore PCs might not be repeated for its successor, said Roger Kay, president of Endpoint Technologies Associates.

"It's a weird legacy thing with modern inerts," Kay said. Commodore PCs had a heavy following in the 1980s among hobbyists, but the glory days may not translate to better sales with price-conscious customers today, Kay said.

Commodore started selling Commodore 64 in 1982 for US$599 and managed to reduce the price to $199 over time, a revolutionary price then, said Jack Tramiel, former chairman of Commodore International, during a panel discussion in late 2007.

During the same panel, Apple co-founders Steve Wozniak and Steve Jobs approached Commodore with an Apple II prototype, which was much more advanced in color, graphics, sound and games. Apple at the time didn't have the money to make and sell the Apple II, and was hoping Commodore would push the design to market. Commodore, however, preferred to develop the Commodore 64 as a simpler, lower-cost, black-and-white-only machine.

Commodore wanted to serve the "masses," not the "classes," Tramiel said during the discussion. Commodore kept updating the original Commodore 64 design and became the first to sell more than a million PCs, but the company filed for bankruptcy in 1994 and liquidated its assets. In the meanwhile, Apple managed to survive, and the Apple II became one of the most recognized computers in the 1980s.