The Comcast partnership will further evolve the Xbox ecosystem, according to Xbox Live programming director Larry Hyrb. This system began with the 360 gaming console, added an entertainment network with Live, and made it more engaging and interactive with Kinect.

"And now," , "By partnering with Comcast, we're taking it a step further and giving gamers and their families more ways to experience the Xfinity On Demand service they know and love, on a platform that brings a truly unique way to consume it--with just the wave of your hand or the sound of your voice!"

that more than 40 of the world's entertainment and TV providers will be joining Comcast and Verizon by streaming content to the Xbox. Among them are Bravo, HBO, SyFy, BBC, Telefónica in Spain, Rogers On Demand in Canada, Televisa in Mexico, ZDF in Germany, and MediaSet in Italy.

"Ten years ago next month, Xbox debuted as a gaming platform, and it will always be the very best console for gamers," boasts Microsoft Corporate Vice President for Corporate Communications Frank X. Shaw in a . "But today its value extends dramatically beyond its gaming core, and this holiday it'll be clear that it's now the best way for you to interact with TV, video, movies, sports and music."

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