Umi's failure to generate buzz forced Cisco to for Umi in March, and Cisco may now of consumer video conferencing altogether. As you can see, getting your product out in front of many people--and for a decent price--is pretty important.

Depending on how Comcast markets it, the Skype integration could become quite popular. Obviously, making it cheap enough--or heck, even free--could go a long way toward enticing consumers to give it a try.

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