"We had to rebuild seven servers overnight to get the synchronization right so we had Aaromba come in and manage the process. We're now nine locations and a call center sharing two databases," he said.

He said the CRM has dropped mail-out production time by 85 percent and has allowed dynamic features such as HTML and video to be included while applying mail filters and e-mail templates.

"We're now capable of producing a list and having a direct mail-out campaign ready in 45 minutes to an hour."

"We can add a lot more dynamic features to the information we send out, from direct links through to our Web site to offering access to a free, virtual tour of our training facilities. We can create e-mails as a template and apply filters to ensure we send only to clients who have expressed an interest in receiving e-mails.

"We've now reached in excess of 26,000 [Web site] hits per month compared to 11,000 from 12 months ago, based on about 20,000 e-mails sent out every eight weeks and we now acquire 50 new clients a month on average, compared to 10 to 15 before GoldMine."