Chambers and Lloyd emphasized the importance of video technology to Cisco, , and earlier by other Cisco executives.

Video will make up 90% of all network traffic in two years, Chambers predicted, and will be a confirmation of Cisco's purchase Pure Digital Technology, Inc., the maker of the handheld Flip digital videocamera.

Chambers said the investment in Flip is not just about that device, but about the entire video architecture that involves taking easy-to-produce video and putting it on the Web or company-run video blogs, and also using it in addition to high-end telepresence systems and other collaboration tools.

He said that much of Cisco's advertising and branding effort in recent years, including product placements of Cisco telepresence gear in the TV series 24, revolves around the value of video technology to consumers, companies and the company.