Circuit City May Rise From Dead

14.04.2009

If Systemax does get the Circuit City brand, it might try a little creative marketing to spark shopper interest. Initial indications show it's up to the task. A few days ago, the company announced its CompUSA stores will have Web terminals that shoppers can use to find cheaper deals online. Systemax will need to be equally creative to persuade customers to give the new Circuit City a try.