Organizations are already seeing some of the challenges coming into view. Jane Scott, CIO at food services and supply chain provider 3663 said, "We can be more efficient. We have to comply with supply chain legislation already that fits in with being more sustainable." and hospitality industry. Its main clients are companies like Compass which runs the Starbucks, Burger King, Upper Crust and Ritazza chains in the UK. Scott has been CIO for the company for five years having joined the company from Coca Cola.

Anthoula Madden, vice president of consumer products and consulting services at CapGemini was involved in the production of the 2016 the report, she describes the current supply chain as, "focussed at the moment on the replenishment of the outlets, but not enough on planning and other processes, such as returns or removal of waste and recycling materials. A lot more integrated planning is required."

Nigel Bagley, director of customer development at food and household goods manufacturer Unilever agrees and recently told experts, "We can't continue to operate with a supply chain that was developed decades ago on a historical method of manufacturing and delivery. The world has changed and we have to change our supply chain to adapt to it."

Shape of things to come

As well as a focus on keeping retail outlets fully stocked, CapGemini found that the majority of supply chains are also focused on reducing costs and supporting the ROI objectives of the business and its brand reputation, which is of course the role of every division of the business. CapGemini say that new targets will be introduced such as a reduction in the energy consumption and meeting targets to reduce traffic congestion. The 2016 report includes a seven point supply chain modernization plan, with the following recommendations for organizations to consider: